I’m Ingrid a Service Designer who translate ambiguity into structured service solutions shaping journeys, workflows, and systems that scale sustainably.
Interested on how I help build products & experiences?
I'm interested!
Roles I've been in
Service
Designer
For Deloitte, Metrobank & AIA PH
I connect people, processes, and systems to create services that work better for everyone.
Customer Experience Design • End-to-End Service Mapping • CX Transformation
Product Researcher
For Kumu & On / Off Group
I turn insights into clear direction so teams can build with confidence and purpose.
Insight-Driven Growth • Product Strategy • Research Ops
UX
Designer
For Ateneo de Manila & Pandalivery
I craft intuitive experiences that make everyday interactions simpler and more human.
UX Optimization • Conversion & Engagement • Experience Improvement
Get to know my design process through my select works.
UX RESEARCH
01.
Wheels of Change: Making Naga City Safer for Everyday Cyclists
A 4-week research study uncovering frontliners daily struggles in commuting and mapped insights that helped local planners design safer, more cyclist-friendly streets.
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SERVICE DESIGN & UX DESIGN
02.
The Art of Waiting (Less)
Designed and optimized in-branch Queuing Management System, integrating transaction-based lane logic and real-time branch insights for managers and tellers.
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UX RESEARCH & DESIGN
03.
Designing a Scalable Future for Sales Operations
Led research and designed agency distribution platform, modernizing tools used by agents to sell, onboard and manage clients.
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